Social Networking
Music City Interactive (http://www/musiccityinteractive.com)
Nov 14th
I want to tell you about Music City Interactive. MCI is a site that was dreamed up over some great greek food with my friend Tony Groticelli. Tony and I were commenting on the fact that there were multiple factions of tech-minded folks in Nashville.. but they were quite scattered. I mean… we have Barcamp , Podcamp, Geek Breakfast, Digital Nashville, and probably a dozen other gather places for like-minded geeks but there was not one place you could go to find information on all of these… let alone learn about other interesting happenings around music city.
We decided that we would try to do something about it. We would establish a blog aggregator. A “Mashable” for Nashville’s music and technology set. Hence the brand spanking new blog: Music City Interactive. This is very young and at this point.. we are still REALLY working out the kinks, but the idea is- we will have multiple bloggers who write on various issues surrounding technology and music contribute via their RSS feeds. Here in one place- you will be able to find and learn about (hopefully) every facet of the music, social media, technology and where they all intersect.
CHECK IT OUT! More on this later.
How big is your social media footprint… how much is too much?
Apr 27th
Greetings friends. As I sit here writing this, I am juggling. Not juggling chainsaws, knives, or anything else tangible— but juggling my many faces in the “blogosphere” , “social networks”, “inter-webs”… whathaveyou. I am doing this because I feel that it is important for not only my social life, but for MY brand. My brand is an identity based on my outide-looking-in image which is an amalgamation of Facebook, Myspace, Twitter, my blog, Delicious, Linked In and I am sure a few I have forgotten. Of course we all know this is important… CNN and Fox both tell us so… but how do these resources become such a part of who we are? and How do they help us in the “real world?”
In my case, I mention my own brand. The truth is, everything today is about brand whether it’s your own, your company’s, or an alter-ego brand such as my friend’s “fat kid at camp” moniker. It is all about that image and everything that surrounds it. This means in order to be truly engaged, you have to Twitter, be on Facebook, Myspace, blogs, etc. Here is where it gets really fun/tricky though. In order to truly be a part of the global conversation you have to be on these various networks, but your message must be original (not contrived). Classic Marketing 1.0 techniques will not gain you traction in this world. Marketing in social media is all about creating a conversation with your consumer. It is about the human side of marketing.
While this works for our personal, corporate and alter-ego brands— one of the venues this type of social marketing really applies itself is in the marketing of bands. The catalyst for this post happens to be the great post I read this morning on “Hit Singularity” . This is a great overview of free, easy social networking that can really make a difference.
10 Fast and Free Strategies To Market Your Band (Without Resorting To Spamming People On Myspace)
This is probably one of the most complete descriptions I have seen thus-far in the social-media-as-promotion movement. Short of writing a book on it like Barack 2.0, this is short, sweet and to the point. The fact remains that in order to succeed in the virtual world, you must have a strong footprint. Following the points mentioned in the blog above will help you to create that footprint.
links for 2008-04-02
Apr 1st
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This makes too much sense! Grand Theft Auto, already known for their excellent soundtracks is now offering up MP3 purchases with GTA 4. Videogames are going to be such an influence as we move forward looking for sales…
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Awesome explanation for the un-initiated re: social media
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Get it, Read It, Love it
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Dubber is another music visionary… Thouroughly looking forward to reading 100 questions!
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Great screwups! I love it.. A great history lesson for all music lovers
links for 2008-02-29
Feb 28th
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For those of us who use Linked in, this mornings login came as a surprise…. I am not sure how to take these changes… I kind-of liked the fact that it didnt look like facebook.
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Awesome!!! Obama campaign is actually recycling their campaign swag…. Forward thinking and eco-friendly.
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This is great news…. Maybe there is hope for us…
Twitter… does it matter Twitter… I hardly know her
Feb 24th
Now that I am back to reality, I have been working on really figuring out whether or not Twitter is worth my time or not. At Podcamp Nashville, Dave Delaney gave an inspirational presentation that left me wanting to tweet all day long. He described Twitter as really a mini blog. To me over the past few weeks it has been little more than a mini status update.
This was the case until I spoke with my good friend Joey P who writes the blog mustech.net. He explained to me that he uses Twitter not in the form I was using it, but as a blog headline (if you will). so now I am back on the bandwagon.
I have just done some digging and using twitter feed I am sending my RSS feed straight to my Twitter account. I am looking forward to seeing if this works for me.
Thanks to Joe and Dave for illuminating me on the subject.