July 4th, 2008
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Rhapsody jumps onto the MP3 bandwagon… It\’s about time…\n
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Latest Post
June 30th, 2008
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Interesting take from the Nashville community…a bit late perhaps, but at least they are recognizing the changes\n
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My most recent recording on Naxos Wind Band Classics! BUY IT\n
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June 27th, 2008
links for 2008-06-27
June 5th, 2008
Internet does not influence music buying…
Totally wrong! I think this statement is not correct and I think the Pew research study that came up with this statement is skewed.
According to my favorite daily reader, Digital Music News, the Pew Internet and American Life Project just released this study. The official statement from Pew is “The internet helps music buyers connect with artists and learn more about music, but it doesn’t strongly influence what or how they buy.” I don’t possibly see how this can be correct. I, for one am extremely influenced by my interactions on the internet and hearing, or learning of a band in a blog, or in the social networking sphere has led to numerous purchases.
According to this survey of 2400 adults, 56% of those polled use the internet for music research. Much more than the number using it for Cell Phone research and even higher then Real Estate. This to me does not represent a lack of influence in the final purchase. Even if those polled said it didnt make a major difference in their purchase, 22% still made their purchase online. That is not too shabby in the world of eCommerce. If all marketing could bring about purchases from 22% of those who viewed it, the business world would be vastly different than it is today.
This topic coincides with an article I recently read in Billboard touting the fact that MP3 downloads were yet to make a major impact within the industry… Billboard’s answer (and I totally agree) is… wait. Give it time… Just like the influence of social networking and internet advertising on purchasing patterns, and the market impact of MP3’s, all of these efforts to foree into the realm of digital music are eventually going to produce more results. Rome was not built in a day and neither was digital music! For goodness sake, iTunes is less than 10 years old. Like all new formats, and marketing objectives these things take time and I think we will start to see our internet advertising and promotions pay off in dividends down the road. This study is nothing more than Pew “stirring up the pot.”
May 9th, 2008
Activism… how far do YOU want to take it…
So as I was discussing an upcoming Ron Paul (I am NOT a supporter) march on Washington, my memory was jogged of another interesting march I have been hearing murmurs of in the music community. This August, as If our nation’s capitol didnt have enough else going on, there will be a Million DJ March on Washington. As a former turntablist, and consummate fan of DJ’s, DJ music, and the culture in general… this kind of sets off some mixed emotions floating around in my head.
First of all… as we all know, Million Whatever Marches rarely accomplish anything other than press coverage by TV news crews that would rather report on the event than real news and raising public awareness of a cause. What ever came about from the Million Man March? Anything? Well, other than great press for the movement, there was an influx of Black Male voter registration following the march. This may be the gleaming success story in the long litany of groups who have marched on Washington since the civil rights marches of the 60s (these actually worked!). The primary objective in most cases is to bring awareness to a cause though. The thing that bewilders me about the Million DJ march is WHAT CAUSE ARE THEY MARCHING FOR? Respect? My problem with this is where do you draw the line? When does it stop. Should the club owners that own danceclubs that promote music march on Washington?
My issue is, I have DJ’d for 15 years. Both Professionally and as an amateur.
I chose to DJ because I enjoyed playing music for the crowds of people who danced for me. Not because I wanted an industry to recognize and thank me for all that I do. Radio DJs are much in the same vein as club djs… most of the folks working in radio do so because the love what they do, not because they want recognition…
The following lines are taken verbatim from the march website.
“Labels and major businesses who reap the rewards of default publicity, need to pay more attention and give more recognition to DJ’s for the promotion they provide.”
This whole event seems to be an excessive abuse of taxpayer’s dollars. I certainly don’t want to foot the bill for crowd control and police presence simply to convince major business to say “Thank You for all that you do to a bunch of DJs.”
My Solution: In an effort to settle the debate on this and avoid the inordinate expense of such a rally, I am willing to help the cause by making the following statement on behalf of the recording industry (I am NOT in any authority to make this statement!)… hopefully hey will now call off this silly march.
Thank you DJ’s!. I am one of you, but I also work for a Major Independent Label (albeit Classical). I (we) certainly appreciate all that you do to help promote and support the music industry. I also appreciate the fact that (like me) you chose your career not because of major financial or social aspirations, but because you LOVE MUSIC and want to spread that love to all that are willing to listen. We love you for all that you are and all that you want to be (Jerry McGuire line). You truly are the Sunshine of our lives! Thank You again!
Now Hug it out bitch!
May 9th, 2008
links for 2008-05-09
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Everyone is jumping on the Twitter bandwagon now… I absolutely agree with this article though…
May 8th, 2008
links for 2008-05-08
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We studied this tune in school.. Great explanation of the longtail and how important rights are…
